Category Archives: News

Who We Are, Why We Need You


Phiten products are all about YOU. The concept behind the creation of Phiten was to help people in need and we never want to forget the importance of that. Our founder Yoshihiro Hirata got his start trying to help people suffering from chronic pain, and today, after extensive research and development, we continue to help people enhance their quality of life all around the globe, building on the Phiten philosophy of health and well-being. We combine a natural approach to health with innovative applications of our Phiten technology. We want to inspire individuals and help people be good at what they do.

That’s why your opinion and thoughts are so vital to us. If you have any ideas on new products or if you have an idea on how we can improve upon our current line please let us know.

More Than Just Necklaces…


There’s no question that Major League Baseball put us on the map in the United States. And after our iconic Tornado™ necklaces exploded, all of a sudden everyone jumped on the bandwagon. In all honesty, we’ve probably helped a lot of other businesses make a fortune. So for the record, you’re welcome. All kinds of companies began peddling twisted rope necklaces confusing baseball enthusiasts all over America. We began receiving complaints from tons of kids claiming that their necklaces were defective. But the majority of necklaces that were returned to us weren’t even ours. It’s been a hell of a ride these past couple of years.

We unknowingly created an entire new category of products along with the whole necklace and bracelet trend, but this was never the plan. We’re grateful that baseball players of all levels embrace us. And we’re grateful that the Tornado™ necklace put us on the map. But, we also want to let everyone know we’re so much more than just that.

So just to set things straight, we’re going to begin educating you on all things Phiten. The future of Phiten is now. Join us for the ride!