Monthly Archives: January 2018

Phiten USA Announces Relaunch Into US Health & Wellness Market

Reinventing the DNA of active-lifestyle products and inspiring people to adventure!

Torrance, CA: Phiten, creator and manufacturer of metal-infused wellness products for athletes and everyday adventurers, is proud to announce a relaunch of PhitenUSA.

After reaching success and acclaim in Japan (where Phiten has over 130 stores), and around the world, we spent 20 years as a leader in the American sports world.  Now Phiten is ready to jump back into the US market by reinvigorating and rebranding their flagship store in Torrance.

Phiten was founded with one goal in mind:  to help people improve their quality of life.  Using a natural approach to health, and innovative applications of the patented Aqua-metal technology, we want to help people feel good and be at their best.

“It’s been 35 years since Phiten started our business in Japan, and also 20 years since our original US debut.  Throughout the years, Phiten became a global brand that people all over the world love.  We will continue to provide products, from daily body care to sports care, that enhance and improve the quality of our customers’ lives,” Joe Furuhata, CEO, Phiten USA.

Phiten Aqua-Metals Technology

The core of the Phiten technology comes from Aqua-Metals.  These are nanoscopic particles of specific metals (like gold or titanium), which have been broken down naturally in water – without harsh chemicals.

This process creates a hydro-colloidal metal that is added into every single product Phiten makes.  From a  special “dye” used on all of our fabrics, to a powder-like substance that is added to silicone, each of our products contains these specially treated metals.  People use Phiten products to gain an improved sense of overall health and balance.

About Phiten: Over 35 years ago, Phiten founder Yoshihiro Hirata began his mission of helping people be their best.  Now, with over 100 patents worldwide, and over 130 stores in Japan, Phiten has become a world leader in wellness technology.  Our goal is to enhance the quality of life for those who use our products, and to inspire people to live an active, balanced lifestyle, regardless of age or level of experience.

The Road to the Big Game: Playoffs kickoff the league’s second season

In many ways, the 2017 NFL season has been the league’s most trying for some years. Protests, falling ratings and sponsors complaining about the league have all occurred this year; but hopefully things are about to change. The big game Playoffs will kick-off on January 6, and many of the problems endured by America’s most popular sports league will be forgotten. At least the problems will be forgotten for a short time.

New England Patriots attempt a repeat

The New England Patriots were expected to run the table in the big game. However, the team fell on hard times in its opening four games. Tom Brady hauled the team back from a poor start to one in which the team is favorites to win the Super Bowl. The five-times winners would be no where this season without quarterback Brady. The man considered by big game insiders as the greatest quarterback in the league’s history has carried his side through the regular season.

New England scored the third most points during the season. Brady’s offense averaged 28.8 points per game, which put them behind the free-scoring offenses of the Los Angeles Rams and Philadelphia Eagles. Brady is the leader in the NFL’s Most Valuable Player award race. He has thrown for 4,387 yards this season. He just missed the 5,000-yard mark, which is a feat he accomplished once previously. Add in Brady’s incredible 30 passing touchdowns this season, and it is hard to believe he won’t win the MVP award. It is even harder to believe the Patriots won’t make it to the big game.

Making Brady’s performances during the regular season even more remarkable is the fact he hasn’t had a running game worth noting. Sure, Dion Lewis has accumulated more than 800 yards on the ground, but teams such as the Los Angeles Rams, New Orleans Saints and Pittsburgh Steelers have benefited more from having equal parts run game and passing attacking.

Los Angeles Rams are back!

The Rams have been the surprise team this season. Jared Goff is only in his second year, but he threw for more than 3,800 yards and 28 touchdowns. In only his second season, his play helped turn around the Rams, who are only in their second season of playing back in Los Angeles. But Goff has been blessed to have a strong running game that features Todd Gurley. With more than 1,300 yards on the ground and 19 combined rushing and receiving touchdowns, Gurley has taken the heat off of his quarterback. The Rams have a real shot at making it to the Big Game with their high-octane offense. However, the Minnesota Vikings and the Philadelphia Eagles will be stiff challengers for the Rams in the NFC.

Can Philadelphia rebound?

Philadelphia was flying high, no pun intended, until quarterback Carson Wentz suffered an ACL injury. Wentz is out until next season. With Nick Foles under center, the Eagles chances of winning Super Bowl LII took a major hit. Foles has shown he is capable. However, his inconsistencies have been a worry for Eagles fans.

Will Minnesota host and play in Super Bowl LII?

Minnesota only averaged 23.9 points per game in 2017. But quarterback Case Keenum was incredibly efficient. He tossed 21 touchdowns and threw for over 3,350 yards this season. If the Vikings can make it to the big game, they will be the first team to play the big game in their home stadium. There is a lot of football to play before that happens, however.

Is Kansas City for real?

If there is a dark horse in the Playoffs it might very well be the Kansas City Chiefs. Andy Reid’s team won the AFC West for the second straight season. It was the first time the Chiefs accomplished the feat in their history. Kansas City started the season in brilliant fashion beating the Patriots in Foxborough. Kansas City then beat Philadelphia in week 2.

At 5-0, the Chiefs suffered their first loss at the hands of the Steelers. The loss to Pittsburgh ushered in a dip in the team’s form, and Kansas City lost six of seven games in the middle of the season. Luckily, Reid got his team back on track just in time, and the Chiefs finished strongly. Going into the Playoffs, Kansas City will be a difficult team to beat. But it really depends on which team shows up to play: The strong team from the beginning of the season or the team that looked awful in the middle of the year.

The Playoffs will see 12 of the league’s 32 teams fighting for a place in the big game. It is fair to say the Playoffs will feature the 12 most deserving teams in the league, and as it does every year, the Super Bowl will see the league’s two best teams competing for the Vince Lombardi Trophy.

Keep your Lucky Phiten Necklace on …. Or try our Titanium Slashline Phiten necklace on for game days … we’ll see how who makes it to the big game on February 4th!  Who do you think will be playing this year?

10 ways to make 2018 your best fitness year!

Phiten -KT Tape, Braces,

A brand-new year is upon us and it is the perfect opportunity to revamp your fitness goals! It is easy to fall into the same old boring routine at the gym, which can eventually leave you unmotivated and stunt your progress. Start 2018 off right and use some of these ideas to mix things up and get excited about fitness again.

1. Master the Basics

Long-time gym goers can sometimes find themselves trying to keep things interesting by focusing on all kinds of new and improved workouts. This is not a bad thing, but it may be a good idea to take a step back and make sure you’ve perfected the basic moves – squats, deadlifts, chest press, pulldown, row, and overhead press, etc. Knowing these well will make the rest of your strength training a breeze.

2. Commit to your Warm up

It is not a waste of time. It’s worth it to prevent yourself from pulling a muscle or getting otherwise injured because you wanted to jump right into action. Light cardio, some stretching, and a few light reps to ease into things are all good ideas.

3. Engage in Some Friendly Competition

Adding that little extra motivation to be better, will help you become better. Whether you set goals with a friend, enter a race, or just try to beat yourself, some competition never hurt!

4. Take a Class!

You can find fitness classes for almost anything. It will help you find new ways to work out, and it’s fun! You might even make some new friends too.

5. Hire a Personal Trainer Once

Personal training can get expensive, there’s no denying that. You’d be amazed how much you can get out of investing in just one session, though. You will be able to improve your form and get the most out of your efforts.

6. Mix up the Cardio

Do some intervals, or try one of the preset programs on the machines. The variety of using multiple machines in one session can help you stay focused and keep you from settling into a slow and steady workout that is less than effective.

7. Get out of the Gym!

If working out and weight lifting has become a drag, try some different activities. Rock climbing and kickboxing are popular ways to get active and get a workout without going to the gym. There are many others to consider as well.

8. Get a Foam Roll

Foam rolling is a great way to ease into recovery after an intense session. You want variety in the intensity of your workouts, but proper recovery after a going hard is essential. If you can’t afford a massage, then foam rollers are great.

9. Do Yoga

The benefits of yoga are common knowledge by now, and everyone should do a little bit of yoga. While any yoga is good for you, consistent yoga is best. It will increase your strength and flexibility while also relaxing your mind and body.

10. Buy New Workout Clothes!

Everyone loves treating themselves to some new stuff once in a while, and you’d be surprised how motivated you are to work out when you’ve got some great new gear to show off. Slipping in to Phiten clothes can be a great start! Check out what we’ve got here: Phiten clothes