Phiten USA Announces Relaunch Into US Health & Wellness Market

Reinventing the DNA of active-lifestyle products and inspiring people to adventure!

Torrance, CA: Phiten, creator and manufacturer of metal-infused wellness products for athletes and everyday adventurers, is proud to announce a relaunch of PhitenUSA.

After reaching success and acclaim in Japan (where Phiten has over 130 stores), and around the world, we spent 20 years as a leader in the American sports world.  Now Phiten is ready to jump back into the US market by reinvigorating and rebranding their flagship store in Torrance.

Phiten was founded with one goal in mind:  to help people improve their quality of life.  Using a natural approach to health, and innovative applications of the patented Aqua-metal technology, we want to help people feel good and be at their best.

“It’s been 35 years since Phiten started our business in Japan, and also 20 years since our original US debut.  Throughout the years, Phiten became a global brand that people all over the world love.  We will continue to provide products, from daily body care to sports care, that enhance and improve the quality of our customers’ lives,” Joe Furuhata, CEO, Phiten USA.

Phiten Aqua-Metals Technology

The core of the Phiten technology comes from Aqua-Metals.  These are nanoscopic particles of specific metals (like gold or titanium), which have been broken down naturally in water – without harsh chemicals.

This process creates a hydro-colloidal metal that is added into every single product Phiten makes.  From a  special “dye” used on all of our fabrics, to a powder-like substance that is added to silicone, each of our products contains these specially treated metals.  People use Phiten products to gain an improved sense of overall health and balance.

About Phiten: Over 35 years ago, Phiten founder Yoshihiro Hirata began his mission of helping people be their best.  Now, with over 100 patents worldwide, and over 130 stores in Japan, Phiten has become a world leader in wellness technology.  Our goal is to enhance the quality of life for those who use our products, and to inspire people to live an active, balanced lifestyle, regardless of age or level of experience.

The Road to the Big Game: Playoffs kickoff the league’s second season

In many ways, the 2017 NFL season has been the league’s most trying for some years. Protests, falling ratings and sponsors complaining about the league have all occurred this year; but hopefully things are about to change. The big game Playoffs will kick-off on January 6, and many of the problems endured by America’s most popular sports league will be forgotten. At least the problems will be forgotten for a short time.

New England Patriots attempt a repeat

The New England Patriots were expected to run the table in the big game. However, the team fell on hard times in its opening four games. Tom Brady hauled the team back from a poor start to one in which the team is favorites to win the Super Bowl. The five-times winners would be no where this season without quarterback Brady. The man considered by big game insiders as the greatest quarterback in the league’s history has carried his side through the regular season.

New England scored the third most points during the season. Brady’s offense averaged 28.8 points per game, which put them behind the free-scoring offenses of the Los Angeles Rams and Philadelphia Eagles. Brady is the leader in the NFL’s Most Valuable Player award race. He has thrown for 4,387 yards this season. He just missed the 5,000-yard mark, which is a feat he accomplished once previously. Add in Brady’s incredible 30 passing touchdowns this season, and it is hard to believe he won’t win the MVP award. It is even harder to believe the Patriots won’t make it to the big game.

Making Brady’s performances during the regular season even more remarkable is the fact he hasn’t had a running game worth noting. Sure, Dion Lewis has accumulated more than 800 yards on the ground, but teams such as the Los Angeles Rams, New Orleans Saints and Pittsburgh Steelers have benefited more from having equal parts run game and passing attacking.

Los Angeles Rams are back!

The Rams have been the surprise team this season. Jared Goff is only in his second year, but he threw for more than 3,800 yards and 28 touchdowns. In only his second season, his play helped turn around the Rams, who are only in their second season of playing back in Los Angeles. But Goff has been blessed to have a strong running game that features Todd Gurley. With more than 1,300 yards on the ground and 19 combined rushing and receiving touchdowns, Gurley has taken the heat off of his quarterback. The Rams have a real shot at making it to the Big Game with their high-octane offense. However, the Minnesota Vikings and the Philadelphia Eagles will be stiff challengers for the Rams in the NFC.

Can Philadelphia rebound?

Philadelphia was flying high, no pun intended, until quarterback Carson Wentz suffered an ACL injury. Wentz is out until next season. With Nick Foles under center, the Eagles chances of winning Super Bowl LII took a major hit. Foles has shown he is capable. However, his inconsistencies have been a worry for Eagles fans.

Will Minnesota host and play in Super Bowl LII?

Minnesota only averaged 23.9 points per game in 2017. But quarterback Case Keenum was incredibly efficient. He tossed 21 touchdowns and threw for over 3,350 yards this season. If the Vikings can make it to the big game, they will be the first team to play the big game in their home stadium. There is a lot of football to play before that happens, however.

Is Kansas City for real?

If there is a dark horse in the Playoffs it might very well be the Kansas City Chiefs. Andy Reid’s team won the AFC West for the second straight season. It was the first time the Chiefs accomplished the feat in their history. Kansas City started the season in brilliant fashion beating the Patriots in Foxborough. Kansas City then beat Philadelphia in week 2.

At 5-0, the Chiefs suffered their first loss at the hands of the Steelers. The loss to Pittsburgh ushered in a dip in the team’s form, and Kansas City lost six of seven games in the middle of the season. Luckily, Reid got his team back on track just in time, and the Chiefs finished strongly. Going into the Playoffs, Kansas City will be a difficult team to beat. But it really depends on which team shows up to play: The strong team from the beginning of the season or the team that looked awful in the middle of the year.

The Playoffs will see 12 of the league’s 32 teams fighting for a place in the big game. It is fair to say the Playoffs will feature the 12 most deserving teams in the league, and as it does every year, the Super Bowl will see the league’s two best teams competing for the Vince Lombardi Trophy.

Keep your Lucky Phiten Necklace on …. Or try our Titanium Slashline Phiten necklace on for game days … we’ll see how who makes it to the big game on February 4th!  Who do you think will be playing this year?

10 ways to make 2018 your best fitness year!

Phiten -KT Tape, Braces,

A brand-new year is upon us and it is the perfect opportunity to revamp your fitness goals! It is easy to fall into the same old boring routine at the gym, which can eventually leave you unmotivated and stunt your progress. Start 2018 off right and use some of these ideas to mix things up and get excited about fitness again.

1. Master the Basics

Long-time gym goers can sometimes find themselves trying to keep things interesting by focusing on all kinds of new and improved workouts. This is not a bad thing, but it may be a good idea to take a step back and make sure you’ve perfected the basic moves – squats, deadlifts, chest press, pulldown, row, and overhead press, etc. Knowing these well will make the rest of your strength training a breeze.

2. Commit to your Warm up

It is not a waste of time. It’s worth it to prevent yourself from pulling a muscle or getting otherwise injured because you wanted to jump right into action. Light cardio, some stretching, and a few light reps to ease into things are all good ideas.

3. Engage in Some Friendly Competition

Adding that little extra motivation to be better, will help you become better. Whether you set goals with a friend, enter a race, or just try to beat yourself, some competition never hurt!

4. Take a Class!

You can find fitness classes for almost anything. It will help you find new ways to work out, and it’s fun! You might even make some new friends too.

5. Hire a Personal Trainer Once

Personal training can get expensive, there’s no denying that. You’d be amazed how much you can get out of investing in just one session, though. You will be able to improve your form and get the most out of your efforts.

6. Mix up the Cardio

Do some intervals, or try one of the preset programs on the machines. The variety of using multiple machines in one session can help you stay focused and keep you from settling into a slow and steady workout that is less than effective.

7. Get out of the Gym!

If working out and weight lifting has become a drag, try some different activities. Rock climbing and kickboxing are popular ways to get active and get a workout without going to the gym. There are many others to consider as well.

8. Get a Foam Roll

Foam rolling is a great way to ease into recovery after an intense session. You want variety in the intensity of your workouts, but proper recovery after a going hard is essential. If you can’t afford a massage, then foam rollers are great.

9. Do Yoga

The benefits of yoga are common knowledge by now, and everyone should do a little bit of yoga. While any yoga is good for you, consistent yoga is best. It will increase your strength and flexibility while also relaxing your mind and body.

10. Buy New Workout Clothes!

Everyone loves treating themselves to some new stuff once in a while, and you’d be surprised how motivated you are to work out when you’ve got some great new gear to show off. Slipping in to Phiten clothes can be a great start! Check out what we’ve got here: Phiten clothes

The Key To Fitness…


How many times have you “roller coaster’d” in your life in terms of trying to live a healthy lifestyle? I’ve roller coaster’d numerous times throughout my life.  And as you grow older, it becomes more and more difficult to bounce back and get back on track, both physically and mentally. I recently turned age 40. One year before turning 40, I was in bad shape. Drinking too much, eating late, eating bad, not exercising, etc. But I told myself that “age ain’t nuthin’ but a number,” and the summer before turning the big 4-0, I created my own personal goal dubbing it “Project 40.” I would be fit, healthy and slim down by the time I hit 40. And I did it.

The problem is, I cheated. I did it mainly by not eating carbs altogether.  3 months of eating mainly vegetables, meat, tofu, eggs, natto (smelly fermented soybean)… And 3 months of trying all kinds of quick, gimmicks.  I slimmed down to the point where I was slimmer than ever.

The problem with these types of “programs” are that you can’t sustain this type of lifestyle forever. It’s somewhat unnatural. Who doesn’t want to eat bread or pasta or rice? Or fruits or cake? Or french fries or ice cream? Who wants to put an ice pack on their neck for 30 minutes every morning? Or take 15 pills a day? You can only last so long…


So, I decided to utilize my resources and reach out to one of our brand ambassadors to learn a little something. Ky Vuong, a ripped dude of Chinese descent born in Vietnam, now living in Hawaii, and well into his early forties is that ambassador.  And after a long conversation, I learned through him that the key to fitness is being active and eating clean. The key to maintaining this proper lifestyle is by having fun doing it. Period. Simple, but not.

I don’t know many people in our age demographic that look like Ky. There’s a certain level of drive and positive attitude one needs to maintain his type of lifestyle and level of physique. We heard of Ky through the former Phiten Hawaii store. His story was interesting and he’s been an avid supporter.


Ky and his family escaped from the war and were refugees that left Vietnam. They ended up in the US ultimately being sponsored by a Korean church in Maryland.

Early in Ky’s life, he began volunteering in the weight room at a local YMCA community in Maryland once a week. After providing valuable input to regulars at the weight room and developing friendships, Ky had found his passion early. He enjoyed how he made people feel. He liked how he inspired people and how he made them feel. Reading magazines, watching videos, being around the local YMCA people, Ky knew this was his path in life and decided to attend Springfield College in Massachusetts, a private New England college in Massachusetts specializing in the human mind, body and spirit with a strong concentration in health and fitness within fields such as sports medicine, physical therapy and exercise physiology .

After experimenting with subjects as many of us do during college, Ky ultimately made the right decision and took the path towards Exercise Physiology and graduated top of his class, Magma Cum Laude.

15 years ago, Ky moved to Hawaii through an internship that was offered through the YMCA of Hawaii and ended up staying here for the weather and positive energy that exudes the island. Ky worked his way up to becoming a Health Fitness Director at the YMCA.

The right path in life is never a simple point A to B. It’s the ups and downs, the curves and winding roads that makes things exciting, creating value and lessons learned. The longer the path, the greater the success.

To make a long story short, after Ky took a corporate sales job in Hawaii with a busy corporate traveling lifestyle, his routine began to change for the worse. Eating more, training less, his weight slowly began to creep up gaining upwards of 40 pounds.

Ky had just set his wedding date and his now wife motivated him to lose his weight – he had 1 year until his wedding date – and one year to go from 200 lbs. back to 165 lbs.

The rest is history.


Since 2011, Ky always had a side gig doing business as “KY Fitness” on a part-time basis. In 2014, he slightly changed the name to Key Fitness and went full force along with his other job, daddy daycare, for his 4 months old newborn, Skylar Vuong.

“Key Fitness is about taking fun and fitness to the next level. When something isn’t fun or challenging, it’s difficult to maintain mentally. If it’s fun you tend to want to repeat it.”


And Ky Vuong makes sure his clients know he is an educated fitness consultant – different from a personal trainer. “Anyone can come w/ no background and get a 3-6 month certificate.  It doesn’t sound as serious…”

Ky’s education makes him well-rounded with the ability to help a wide range of individuals from kids up to 6 years old and adults up to 90 years or older. No one is excluded.

“The gym is boring and hard. No, it can be fun. It can be challenging. If it is fun, they will continue to do it over and over. The body is an amazing machine. ”


Another bit of advice from Ky: Eat Clean. Cook your meals. Eat out less. If you eat at home, and you cook and prepare your meals, you are a very disciplined person with strong values because it takes time to do this .

“Eating out is expensive! Most of us cannot afford a 5-star meal every night. And we can’t control what the chefs put in the food we order from their menus. Everything is very rich and heavy. Even if what you cook is not organic, you still have control of what you put in and how much of it you put in.” That is Ky’s definition of eating clean.

On the flip side, Ky says, “Eat what you want! I’m not saying eat fast food everyday, but have things you crave. Have a hamburger, pizza, pasta. It’s okay. If you maintain your active level – your body cannot help to burn more energy – to increase more production.”

Ky, obviously, trains for himself as well – twice a day – 5 days a week (morning and night). Ky was selected to represent Hawaii on American Ninja Warrior.


His mission is to open up a studio or a gym facility – to create his own training program and show everyone that he is the best – better than cross fit – much more healthier, attainable and fun.

Ky has a vision to get investors and land and create this thing – a facility to train a large group at once – and to be a motivational speaker – with the principle of never giving up.


People in the mainland will seek him out. I’ve already begun surfing more on the weekends and learning to incorporate an active lifestyle. Because all work and no play creates stress and devalues your body. When I go to Hawaii next, I plan to seek out Ky because he taught me the key to health, wellness and fitness.

Heather Titanium Compression Arm Sleeve


Introducing the Heather Titanium Compression Arm Sleeve, the most functional yet dynamic compression arm sleeve Phiten has released to date. Combining simplicity with never-before-seen metal technology, we’ve created something undeniably fresh.

This anatomically-engineered, multi-sport, compression arm sleeve features Phiten’s proprietary AQUA-TITANIUM® technology. Cut for additional support at the elbow and made with moisture-wicking fabric to draw out sweat, this sleeve is developed with superior comfort in mind. The Heather series is our latest compression arm sleeve with added length and improved feel, made out of a durable and soft, yet weighted nylon/polyurethane fabric dyed with AQUA-TITANIUM®.

The Heather Titanium Compression Arm Sleeve will receive our biggest push for Spring 2014 and will heavily be used by MLB® players for this upcoming season. If you want to stay ahead of the game we recommend getting this product early before it flies off the shelf.

Available in Black, Blue, Navy, Pink, and Gray, the sleeves with a classic heather look can be used for casual activity or for a rigorous training session. The subtle emphasis of the gold Phiten ‘P’ logo adds the perfect amount of flair to the overall sublime design.

Curtis Granderson Interview


Curtis Granderson
Center Fielder, New York Mets®

What are the keys to your training program?
For me I gotta continue to eat. I’ll burn calories and lose weight really quick if I don’t. And then actually, the workout side of it, a lot of people want to work out with me, they think my workout’s so intense, and they get there and they’re like, “that’s it?” I go yeah, I’m not trying to be a body builder, I gotta work on what’s specific for my sport, and that’s strength, core, quickness, agility, and they get out of it, you get a good workout in, but you’re not gonna die or throw up after it’s all said and done.

How do you handle stress and stay motivated?
I always just look forward to working and seeing the results of the hard work paying off. It’s amazing when you change something and you stay for an extra hour, you come in an hour early – you see the benefit. The fact that you get stronger, you run faster, you’re not as sore. Those are my motivators, this is a great game where you always deal with failure, so it’s just part of it, and just the mental side staying positive and, and knowing how to cut the game off and everything else back on.

As a baseball player what has been your toughest challenge?
Toughest challenge? I wanna say in 2005 I was in triple A, I had 7 strike-outs in a row and it was one of those things where people were putting band-aids on my bats, they were putting glasses in my locker saying I couldn’t see. And the craziest thing about it was, it was a frustrating 48 hours and then within hours the next game I was a hit away from hitting for the cycle so, just knowing that there’s gonna be downs, there’s gonna be ups and just understand, no matter where you’re at, you’re always gonna be able to move from that point.

If you could ask one question to anyone, living or dead who would it be?
Probably Jackie Robinson, and how was it to go through being that person to represent the Civil Rights movement even before everything started, and how did you handle it.


What advice would you give younger players?
Keep it fun, no matter what. If you don’t enjoy the game, then you need to move away from the game. But as long as you’re having fun, you’re gonna look forward to wanting to work, you’re gonna look forward to being competitive. And you’re gonna have fun every day out there. Of course there’s going to be ups and downs, but as long as you’re having fun, you can do any and everything in this game, or in any game.

Tell us about Phiten.
Everyone always asks me about it, that’s one reason why I love wearing it. It’s a great conversation starter. I always feel like I’m the Santa Claus because I got a ton of them to hand out to friends, whether it be socks, stickers, lotions, and people coming back with results saying “hey, my knee feels better, my back feels better, my arms feels better, my shoulder feel better,” and even when I had my fashion stuff going on and I took it off for one night to go wherever and come back and I noticed, either I slept funny or my neck was sore. I don’t know which one it was, but I know I didn’t have the Phiten on that particular night. So, in my head I gotta keep it on as much as I can.

What is your favorite Phiten product?
Always the necklaces, I can never go wrong with that, whether it be the rope as you see, just the regular ones, two of them, three of them. That’s the one thing I kind of feel lost without if I don’t have it. And I’ve taken it from trainers, I’ve made guys go inside and get it if the game started and I didn’t have it on for some reason.

How do you incorporate Phiten in your game?
Once I change out of my street clothes into my uniform, it’s one of the first things to go on. Both of ‘em, click, click, go, I don’t ever have to look for them, I know where they are, and everything kind of rolls itself into there. And they just are there, it’s a feel, it’s a comfort, it’s a lost without, my little buddies and I make sure they stay with me.


The New Phiten Brand Ambassadors


Phiten Ambassadors are athletes who embody our brand and are passionate users of Phiten products. These athletes have been organically chosen not because of their popularity but because of their love and experience with our products and the commitment they have in helping us create the best product for you.

Our mission is to INSPIRE EVERYDAY ADVENTURERS and what better way can we inspire you than to show you amazing athletes who do incredible things. From surfers to MLB® All-Stars, we have expanded our line-up with athletes from all different athletic backgrounds. The main purpose behind this is to show you that our products are not made just for one sport or for one type of individual but for anybody who wants to take the next step and enjoy what the great outdoors has to offer.

If you have a moment please take a look at our new Ambassadors page and follow are awesome team! If there are other Phiten fans out there who believe he/she has what it takes to join our incredible line-up leave a comment below!

Who We Are, Why We Need You


Phiten products are all about YOU. The concept behind the creation of Phiten was to help people in need and we never want to forget the importance of that. Our founder Yoshihiro Hirata got his start trying to help people suffering from chronic pain, and today, after extensive research and development, we continue to help people enhance their quality of life all around the globe, building on the Phiten philosophy of health and well-being. We combine a natural approach to health with innovative applications of our Phiten technology. We want to inspire individuals and help people be good at what they do.

That’s why your opinion and thoughts are so vital to us. If you have any ideas on new products or if you have an idea on how we can improve upon our current line please let us know.

More Than Just Necklaces…


There’s no question that Major League Baseball put us on the map in the United States. And after our iconic Tornado™ necklaces exploded, all of a sudden everyone jumped on the bandwagon. In all honesty, we’ve probably helped a lot of other businesses make a fortune. So for the record, you’re welcome. All kinds of companies began peddling twisted rope necklaces confusing baseball enthusiasts all over America. We began receiving complaints from tons of kids claiming that their necklaces were defective. But the majority of necklaces that were returned to us weren’t even ours. It’s been a hell of a ride these past couple of years.

We unknowingly created an entire new category of products along with the whole necklace and bracelet trend, but this was never the plan. We’re grateful that baseball players of all levels embrace us. And we’re grateful that the Tornado™ necklace put us on the map. But, we also want to let everyone know we’re so much more than just that.

So just to set things straight, we’re going to begin educating you on all things Phiten. The future of Phiten is now. Join us for the ride!